GOOD CONTENT STARTS WITH GOOD DIRECTION

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GOOD CONTENT STARTS WITH GOOD DIRECTION

GOOD CONTENT STARTS WITH GOOD DIRECTION * GOOD CONTENT STARTS WITH GOOD DIRECTION

Bringing big ideas to life in ways that connect

MY PROCESS

01.

Research & Obession

It starts with the casual google search and usually ends in me watching countless video essays, late night wikipedia deep dives, then I may start behaving like the target audience & suddenly, I’m in the demographic. It’s like method acting but somehow even more crazy.

02.

Ideation, Reality Checks
& Direction Locked

I love to bring a deck together to and using my writing abilities to sell an idea. This is also usually the point of the process where I start asking the “hows” and “whys” to sell my madness. Can it scale, travel across channels, and still make sense in one sentence? Once it holds up, I lock the direction so execution has a clear course

03.

Attack &
Curation

It’s go time.
Need me to assemble a team? I’m on it and am proud to know some of the best to ever do it.
Need it to be a small team or a one-woman show? Check out my portfolio and see what
I have to offer.

  • I’m on the lookout for Art Director + Social Director mentorships and collabs, so please... if that’s your vibe (or you know someone who’d be into it), hit me up!

    -Jenny